Insurance can be a complex topic, but it's an important part of everyone's life. If you're interested in writing about insurance for your blog, there are a few story ideas you can explore.

These are the top 10 story ideas for your blog that you can use to get started.


Focus on one type of insurance.

Many consumers have a basic understanding of insurance but are unaware of the various types of policies and how they work. Focusing on a specific type of insurance and diving deep into how it works and why your customers should buy it is a great place to start with your blog. This is a particularly effective method of explaining complex products to customers who may be unfamiliar with them.


Answer your FAQs.

Keep getting the same question about the same topic? Making frequently asked questions (FAQs) into blog posts is a great way to help both new and returning customers. Because many other people are likely to have the same question and are looking for answers online, these posts can be very effective for search engine optimization (SEO).


Discuss a current event.

Current events or trends make excellent topics for blog posts. Talking about local news stories is a great way to connect with your local customer base, but you can also talk about larger national or global events.

Many people, for example, have expressed concern about how COVID-19 will affect their health insurance, and a blog post could be a good place to address that.


Highlight a new product or service.

If your company offers a new type of insurance, a blog post is an excellent place to promote it. You can explain how the product works, its benefits, and how to sign up.


Dispel some common insurance myths.

There are many insurance myths out there, and you can dispel them with your blog. Insurance myths are not only confusing, but they can also prevent your customers from getting the coverage they require. A blog post debunking a common insurance myth establishes credibility with readers and demonstrates your concern for them.


Discuss issues specific to your location.

Consider blogging about topics relevant to your geographic insurance market. Weather-related topics are one effective way to accomplish this. If you serve a market in the southeastern United States, for example, you could discuss the types of insurance coverage required for hurricane protection.


Collaborate with local businesses or events.

Similarly, you can use your blog posts to collaborate with other local businesses and promote local events. For example, if your company is sponsoring a local festival, you can talk about the event in general and recognize the other companies that are taking part. This is an excellent opportunity for cross-posting on social media and gaining new customers.


Take it one step at a time.

When it comes to blog content, simple can be very effective. Many aspects of insurance can appear very complex to the average consumer. A blog post is an excellent opportunity to provide step-by-step how-to guides to your clients.


Please share your best hints and tricks.

Consumers are constantly looking for ways to make their lives easier. You can turn this into a blog post by including a list of tips related to the type of insurance you offer. If you specialize in life insurance, you could provide a list of healthy living tips for seniors. You can share safe driving tips if you focus on car insurance.


Showcase your team members.

Consider featuring a standout team member in your posts to make your agency feel more approachable. There are numerous approaches that you can take. You can have your team members share some of their unique insurance knowledge or tips, or you can highlight some of their recent work. This is especially effective for team members who have received awards, completed additional training, or are active in their community.