Do you have an independent insurance agency that's looking to take its business to the next level? Well, you're in luck! In this article, we'll show you how to promote your agency and increase your customer base. We'll also provide tips on how to stay afloat during tough economic times, and discuss some of the latest marketing trends that will help your agency stand out from the pack. So whether you're a new or established insurance company, read on to learn everything you need to know to achieve success!


1. How to Use the Internet to Promote Your Insurance Agency

Your customers use the internet just as frequently as you do. A strong internet presence can keep your agency at the top of their minds when they are looking for insurance. You have the following online options:


Creating a website for the agency.

A well-designed website with an easy-to-remember URL is essential. Inquire with your business clients about linking their commercial websites to yours. It provides both of you with the opportunity for referrals.

Taking to the road.

People use their smartphones to do more than just browse the web; they also make purchases and conduct business. Remember to make your website mobile-friendly.

Making use of social media.

LinkedIn is especially useful for finding commercial clients.

Making slideshows, podcasts, and webinars available online. You can use these low-cost online tools to educate your customers about the products you provide.

Buying advertisements on the internet.

There is plenty of advertising space on the internet. You could sponsor a website, design a banner, or use a pay-per-click ad. However, try to avoid pop-up ads and other annoyances. 


2. How to Promote Your Insurance Company in the Community.


Customers cannot wait for independent insurance agents to come to them. The internet has made it far too easy to bypass a local insurance agent in favor of a well-known intermediary. People, on the other hand, want to support locally owned businesses. They only need to know you're there.

Contact with your community can help you build the name recognition and reputation you need to attract more clients. You can promote your agency by doing the following:

Distribute business cards.

Business cards are a tried-and-true way to get your contact information into the hands of a prospect.

Events should be sponsored.

Organize a charity event or sponsor a tee-ball team. This type of community involvement shows that you are more than just a salesperson.

Make referral contracts.

 Referral agreements require you to collaborate with others in your professional network in order to share business leads. For example, you could share leads with an accountant, who will then forward their restaurant clients to you.